EA has announced the new Need for Speed will be a “full reboot”. IGN recently spoke with Executive Producer Marcus Nilsson, who explained in greater detail why this decision was made.
"It's been going from studio to studio, and creatives were creative, but there wasn’t really a strategic way of thinking of what the brand is and what it stands for," he tells me. “For sure, it’s been delivering great experiences, but not experiences that can build on top of each other to become better and better necessarily.
“If you look at the last few games – Hot Pursuit, The Run, Shift, Rivals, Most Wanted – and you asked people, ‘What does Need for Speed stand for?’, you'd get a million different answers.
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