Samsung Increases Production Ratio of Galaxy S8+ Following Positive Early Reactions

The Samsung Galaxy S8 and S8+ have opened up to largely positive responses from critics. The new pair of phones have a lot going on for them, and they are very likely to dominate the smartphone flagship market in the coming months.

Between the two smartphones, the Galaxy S8 and Galaxy S8+ have very few differences. The primary difference between them is, of course, the physical size and dimensions. The S8 comes in at a smaller 148.9 x 68.1 x 8 mm, while the larger S8+ comes in at 159.5 x 73.4 x 8.1 mm. The difference in size also accounts for the difference in screen sizes, battery capacity, weight, and finally price, but that’s about it. All the other internals and externals of the device are identical.

Buoyed by the positive responses for the larger screen S8+, Samsung is reportedly adjusting its production ratio to favor the larger device. The Galaxy S8+ now makes up for 45% of the total output from the previous 40% from mid-March. Samsung is also considering further increasing the production ratio once the device actually goes on sale later this month. The production ratio is also expected to affect parts suppliers as the models use a few key parts from different suppliers albeit with the same specifications.

For its predecessors, the Galaxy S7 and S7 Edge, the Edge variant made for up to 30% of the phone’s initial production volume, with the ratio later on raised to 70% to count for the soaring demand around the year’s end. But, the differences between the S7 and S7 Edge variants also included the edge, which added an air of premium around the phone.

Samsung’s adjustment can also be construed as an attempt to reclaim some part of the market that it lost due to the lack of a ‘phablet’ device last year. Consumers who wanted a larger display device could not pick up and retain the Galaxy Note 7 after its infamous accidents and recall, so loyal users may have held out. It will be interesting to see how the S8 and S8+ compete against each other when they go on sale as they will shed light on the current preferences of consumers: with everything else being equal, do consumers want a pocketable smartphone with a smaller display, or do they prefer a larger display smartphone?

What variant of the Galaxy S8 would you buy? Let us know in the comments below!

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Source: The Investor

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